RSS
 

Archive for December 30th, 2011

Is Hot Yoga Just a Bunch of Hot Air?

30 Dec

By Emily P. Walker

There I stood in the 105-degree heat, sweat rivulets ricocheting down my body, trying to stand perfectly still on one foot so as to win the approval of the incredibly taut, nearly naked gray-haired man standing on a platform in the front of the room. At the end of the 90-minute sweat session that was my first experience with Bikram yoga, I felt mentally, physically, and liquid-ly drained.

I’m home in Michigan for a week staying with my parents, and didn’t want to deviate too much from my workout routine. My cousin recommended a Bikram yoga class, telling me that it could burn up to 1,000 calories during a 90-minute session. I figured that could help counteract the eggnog, brie cheese, and peanut brittle I’ve been eating, so I went to check it out.

Bikram yoga, which was created by Bikram Choudhury in the 1970s in a series of 26 postures performed for 90 minutes in a room heated to 105 degrees. The idea behind the heat is that it increases flexibility, and the added bonus of sweating profusely is that it supposedly flushes toxins out of the body.

When I first walked into the super-heated studio, referred to by Bikram devotees as the "torture chamber," I was overcome by the heat and the musky smell of all the sweaty bodies that have come before me. The poses were nothing particularly new, but what was new was sloshing around in a pool of my sweat and exercising while willing myself not to faint.

One incredibly long, slippery, and mentally challenging (as in willing myself to not simply push open the door 10 feet away and drink in the cool parking lot air) workout later, I left feeling pretty good.

Later, I wondered: Was that actually a good workout? Or would sitting in a sauna for two hours accomplish the same thing?

I looked at some online message boards on how many calories are actually burned during Bikram, and one commenter pointed out that the hardest workout she could think of — 90 minutes of a military-style drill complete with sit-ups and jumping jacks, squats, and lunges — would only burn about 750 calories, so there is no way that holding your body in mildly uncomfortable positions in a hot room for an hour-and-a-half could compare, calorie-wise. 

But burning calories isn’t the whole point to working out and I don’t
necessarily do yoga for calorie-burning or even muscle-building
purposes.

During my online searching, I also learned that Bikram has also been in the news as of late for a bit of controversy: Bikram Choudhury is currently suing the creator of a Bikram offshoot called "Yoga to the People" for stealing the supposedly copyrighted Bikram poses and the order in which they’re performed. Yoga to the People is very similar to traditional Bikram, but instead of
costing close to $20 a class, it’s either donation-based or under $10,
and is usually billed as just "hot yoga."

While the creator of Yoga to the People did shell out the $7,000 required to train under Choudhury to become a cerified Bikram instructor, he never agreed with Choudhury’s idea that Bikram-style yoga should only be performed in sanctioned spaces and that it had to be expensive.
 
At issue is whether yoga poses and the order in which they’re performed are something that can be protected by copyright. Choudhury says yes, and those who support Yoga to the People say, no, yoga poses have been around for centuries, and should be free to whomever wants to practice yoga.

Bloomberg recently reported that a regulator in the U.S. Copyright Office said that yoga poses are exercises and not choreography and shouldn’t be copyrighted. However, the U.S. Copyright Office has apparently awarded copyrights to yoga poses and their sequences in the past, according to the article.

I’ll give Bikram another chance before I head back to D.C. I like a new
fitness challenge and will keep an open mind while I decide whether the
thousands of people who swear by it are on to something, or whether it’s
just a money-making venture built on hype and whole lot of hot air.

 
Comments Off

Posted in Things We Find

 

My 2nd Annual Year-End Review of Healthcare News Releases

30 Dec

By Gary Schwitzer

Chocolate,
seaweed, omega-3, antioxidants, laser toenail fungus treatments, enzyme
deficiencies, snoring, anti-aging, cure for cancer, seasonal affective
disorder, itching, vaginal dryness, miracle diets, zits, ta-tas, head
lice, “uber” nutrients…..
Flashback to the snake oil salesmen of yesteryear?

No. These are just some of the things promoted in news
releases saved by just this one little blogger in the course of a year. 
Some of the biggest names in American health care join in the barrage.
Recently we wrote about what was missing in a Cleveland Clinic “News Tip” email message.

That same day a reader also brought to our attention the following Tweet from the Harvard School of Public Health.


While not technically a news release, that is, in essence, what such a Tweet is. But whatever you call it, it’s wrong. It links to a story about an observational study,
which can’t establish cause and effect.  So “appears to reduce” hedges
but is still wrong.  Following the link, the Harvard news piece says
more definitively that women “reduced their risk for cancer.”  Wrong,
wrong, wrong.  The words matter, as we remind readers and journalists with our primer on this topic.  Using active verbs with causal language describe the results of observational studies is inappropriate.
So that’s just one example each from the venerable Cleveland Clinic and Harvard School of Public Health.
Here are some of the rest of the health care news releases I saved over the course of 2011:

  • Laser Technique for Widespread Toenail Problem – “Winter is here,
    the snow has begun to fall, and many people will book a warm Caribbean
    getaway this month. Toes that have been hidden in warm winter boots for
    months will once again be revealed. “Many women realize toenail problems
    in January and February when they are prepping for beach vacations with
    a pre-trip pedicure. After the December ‘holiday-red’ polish comes off
    they are horrified to find that their toenails are yellow, discolored,
    and thickened.”
  • Go cocoa loco because “chocolate is delicious, packed with healthy antioxidants”
  • Take the Enzyme Deficiency Test because “ our modern cooked diet … destroys the natural enzymes found in raw foods that aid in digestion.”
  • First major breakthrough in Omega-3 science in 40 years” – “Omega-3 supplement that is up to 50 times more absorbable than fish oils.”
  • “THE NEW SCIENCE OF COCOA THERAPY – Based on the Kuna Indians’ Remarkable Cardio Health ” – peddling pure organic cocoa supplements
  • A doctor who is “performing life-saving procedures that only a handful of doctors across the country are even capable of” – extracts tumors using a CO2 laser scalpel.
  • “77% of Americans will be snoring this Valentines Day” – Dentists
    help loved ones cope thanks to private company’s airway diagnostic
    technology
  • “6 out of every 100 people in the US experience Seasonal Affective
    Disorder” – and here’s a wrist watch that delivers frequencies that help
    wearers relax, feel less stressed, focus more clearly and sleep better
  • (separate news release, same product) ”Arthritis affects people in
    all age groups including nearly 300,000 children and in total, over 45
    million Americans” – the watch delivers “natural frequency technology”
    in which the body is exposed to frequencies in the individual’s
    biofield, regulating the body’s energy and informing the body to relax,
    in result alleviating many arthritis symptoms including persistent joint
    pain, inflammation, fatigue and lack of energy.”
  • “the anti-aging and healing science” of “the first and only source of balanced, stabilized signaling molecules outside the body”
  • “world’s first multidisciplinary program designed solely to understand and treat itch” opens.
  • pediatric dentist has developed a breakthrough beverage that will
    have parents reconsidering what they put in their baby’s bottles and
    toddler’s sippy cups
  • “Help rejuvenate your mom with a day at the spa, indulge her with
    chocolates and flowers, help her relax and slow down from her fast-paced
    world full of deadlines, commitments and obligations. And help her be more comfortable with A Long Lasting Vaginal Moisturizer.”
  • Women’s Health Magazine special issue “Talking About Your Ta-tas” (a term I know is despised by many breast cancer advocates)
  • “New breakthrough in prostate tumor treatment” – “There are only two
    doctors in the US that perform this procedure and (our doctor) has done
    the most.” (Gee: the most out of two!)
  • “first doctor in the US to use the new minimally invasive technology to treat small spider veins and varicose veins”
  • “miracle diet can cause uterine fibroids to disappear”
  • “In the battle of the bulge, seaweed may be the secret ingredient you have been missing.” (I know I have!)
  • Bikini Boot Camp
  • Please consider (Dr. X) as a resource for any cosmetic, health or
    humanitarian stories.  “If you haven’t heard of him, that’s because he’s
    not in it for the fame.”  (Then why did he hire a PR firm?)
  • “It’s estimated that about 80 million men and women in the U.S.
    suffer from thinning or receding hair” – (our product) “is a natural
    hair loss solution” that “combines all known methods for treating hair
    loss, resulting in thicker and fuller hair."
  • a new method of detecting breast cancer as early as at ‘stage 0′ through breath
  • “the ultimate skin tightening serum” – for the amazing price of $79.42 – a savings of $40.58 !!!
  • “vitamin K2 – an ‘uber’ nutrient” – “So how many cardiologists know
    this? NONE. Bunch of over-paid, probably well-meaning folks who have no
    idea of the etiology of all the inappropriate calcium in arteries.”
  • Pimples 101: How to Pop, Treat & Conceal a Blemish – ending with a plug for “Skin Balancing Super Antioxidant Mattifying Concentrate Serum w/ Retinol
  • “There’s more to Halloween than Trick or Treating. When Children
    share masks and costumes, Head Lice infestations can increase!” – ending
    in a plug for an FDA “cleared louse buster device”
  • “Cure for Cancer, It’s Closer Than You Think” – news release
    promoting the work of a major medical center’s radiation oncologist.

I’ll end this piece the way I ended last year’s year-ending post, “Year-end review of health care PR puffery sent to journalists.”

This is not all fun and games. In my 2009 report on “The State of Health Journalism in the US,” I wrote:

“The challenging nature of the news environment today threatens to make it more difficult for health
journalists to maintain the wall that once existed between the
editorial and advertising sides of the business, and perhaps less able
to see through or deflect the influence of public relations
professionals. For journalism, and for the audience it serves, this may
be the most troubling trend today. … The danger is that with the
increasing constraints in many newsrooms, the PR folks may be winning
more often — getting their messages through to news audiences in a less
filtered or unfiltered way. They’re helping to provide content to fill
the shrinking news hole — content that the shrinking news staff can’t
provide. In an interview for this report, one East Coast newspaper
reporter said that ‘My big fight was with the way PR people were
basically able to steer news …The health team was relying more and more
on public relations to provide the story, and sources for the story, and
they had too much control over the story. When you let someone else who
has an agenda — to make a hospital look as good as it can — [control
the story], it gets in the way of finding that truth.’ ”

And it’s not fun and games when we’ve found more than 100 stories in
the past 5.5 years that have relied solely or largely on news releases
in “reporting” on healthcare news.

 
Comments Off

Posted in Things We Find