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If everything goes as planned this update will really help those who have been taking the time to create high quality content on their sites. However, if you have been heavily relying on external sources for traffic and your rankings you may want to take a second look at your marketing campaign. There are some web sites that have been major areas for so called seo experts and link builders to leverage for links that have lost some major link juice in this transition. Google claims that about 11% of all searches will be altered by these changes. This means that more than one out of every ten searches will now render altered search results from the Google farming update which is an astonishing number if you consider the millions of searches ran each and every day on Google.