360 Commercials

When you target a keyword to write a blog post about do you consider the ramifications of the plural form of the word or words? If not, you should. There are many reasons why it is important to target both the singular form of your keyword and the plural form, but for me perhaps the biggest reason is that you may be able to take advantage of other marketers who are not considering the plural form of keywords, and you may therefor be able to rank higher for that keyword.